Service design and orchestration: worldwide market shares 2024

23 September 2025 | Research

Alex Bilyi

Market share report | PPTX and PDF (36 slides); Excel | Service Design and Orchestration


"Telecoms operators have reduced their spending on SDO systems, primarily because they have faced challenges in consolidating and integrating OSS/BSS platforms from multiple vendors."

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This report provides market share data for telecoms operator spending on telecoms-specific service design and orchestration (SDO) software systems and related services for 2024. It provides details of how the spending varied by delivery model, vendor and region. The report also includes profiles of the leading vendors in the market.

Questions answered in Analysys Mason's SDO market share report

  • What was the overall size of the market (SDO software systems for the telecoms industry) and what drove this spending among telecoms operator?
  • Who are the major vendors and what is their share of revenue in the SDO systems market?
  • What are the different drivers and growth rates of operator spending on products and professional services?

Who should read this report

  • Vendor strategy teams that need to understand the main areas of growth.
  • Product management teams that are responsible for feature functionality, and product marketing teams that are responsible for market share growth.
  • Market intelligence teams at vendors that want to understand how their competitors compare with each other.
  • Operators that are planning digital transformation journeys and want to ensure that their current vendors are staying up to date.

This report and the associated data annex provide:

  • detailed market share data for the SDO software systems services market, split by:
    • four sub-segments: service orchestration, activation and fulfilment; planning and network deployment; inventory management; and network deployment
    • two delivery types: product and professional services
    • eight geographical regions: Central and Eastern Europe (CEE), developed Asia–Pacific (DVAP), emerging Asia–Pacific (EMAP), Latin America (LATAM), the Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE)
  • analysis of the business environment and regional dynamics that will influence the SDO market
  • a detailed market definition
  • recommendations for vendors
  • detailed profiles of 10 vendors in this market.

Company coverage

  • Accenture
  • Amdocs
  • Blue Planet
  • Cisco

 

  • Ericsson
  • HPE
  • Netcracker

 

  • Nokia
  • Oracle
  • ServiceNow

USD8799

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Author

Alex Bilyi

Senior Analyst