Starlink’s broadband access plans and pricing: trends and analysis 4Q 2024
30 May 2025 | Research
Tracker report | PPTX and PDF (6 slides) | Satellite Capacity| Satellite–Telecoms Integration
"Starlink has become the leader of the consumer satellite broadband market due to its enhanced service offerings, rapid global footprint expansion, competitive pricing strategy and accelerated innovation."
Starlink achieved regulatory approval in over 100 countries at an extraordinary pace; it acquired 4.6 million subscribers (more than 95% of which use Starlink’s services for consumer broadband applications) between January 2021 and December 2024. However, growth in the number of subscribers is now stabilising at around 5% month-on-month.
This report is based on Analysys Mason’s Starlink broadband access plans and pricing tracker.
Information included in this report
- Overview of Starlink’s progress in the satellite consumer broadband market
- Analysis of Starlink’s subscriber numbers over time
- Country-level analysis of Starlink's prices versus GDP per capita and fixed terrestrial ASPU
- Comparison of Starlink's ARPU with that of geostationary high-throughput satellite (GEO-HTS) service providers
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Trackers and datasets
Analysys Mason tracks and analyses changing telecoms metrics.
Author
Marcus Taylor
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