Third-party communication platform business messaging models: case studies and analysis
02 May 2023 | Research and Insights
Case studies report | PPTX and PDF (28 slides) | Mobile Services
"Third-party apps threaten SMS A2P revenue, but operators can take several approaches to counter that threat."
Operators' SMS application-to-person (A2P) revenue is under threat from third-party communication platform providers. Understanding the business messaging models of these providers can help operators to improve their ability to compete for A2P revenue.
Key questions answered in this report
- What are the business to consumer messaging strategies used by third-party communication platforms?
- What are the unique selling points of these communication platforms?
- How can operators seek to compete with these platforms in A2P messaging?
Case studies included
- Facebook Messenger
- KakaoTalk
- LINE
- Viber
USD4999
Log in to check if this content is included in your content subscription.
Downloads
Sample pages (PDF)Related items
Article
D2D services must balance capabilities, expectations and willingness to pay
Predictions
Predictions for the space industry in 2026
Podcast
Wireless networks evolution and digital sustainability: what is Arcep’s approach?