Customer data platforms: how CSPs can improve omnichannel engagement strategies
"Customer data platforms can centralise customer data and help CSPs to deliver a personalised and seamless customer experience."
Customers are expecting a highly personalised, consistent and seamless experience across all digital channels when interacting with their communications service providers (CSPs). However, CSPs are struggling to provide this.
Information included in this report
- How customer data platforms can help CSPs to break down silos and improve analytics
- How customer data platforms can provide contextual data to improve interactions
- How using AI can help CSPs to drive engagement with digital self-service channels
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