Customer data platforms: how CSPs can improve omnichannel engagement strategies

25 November 2022 | Research

Raúl Simmons Pérez

Strategy report | PPTX and PDF (6 slides) | Customer Engagement

"Customer data platforms can centralise customer data and help CSPs to deliver a personalised and seamless customer experience."


Customers are expecting a highly personalised, consistent and seamless experience across all digital channels when interacting with their communications service providers (CSPs). However, CSPs are struggling to provide this.

Information included in this report

  • How customer data platforms can help CSPs to break down silos and improve analytics
  • How customer data platforms can provide contextual data to improve interactions
  • How using AI can help CSPs to drive engagement with digital self-service channels


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