Retail strategies for fibre-to-the-room services

Fibre-to-the-room (FTTR) provides improved latency and throughput compared to other in-home connectivity solutions. However, commercial deployments are rare outside of China and Latin America, which means that operators have yet to identify the correct target market and retail strategies for FTTR.

This report provides:

• recommendations for operators that are considering offering FTTR to their fixed broadband subscribers
• analysis of operators’ existing FTTR offerings
• analysis of the benefits of FTTR compared to other in-home connectivity solutions.