Reinventing pay TV: lessons from US platform partnerships

This report explores how US operators have modernised their TV propositions by partnering with leading streaming platform providers. It shows how these strategies can help operators worldwide to deliver more choice and convenience while focusing on broadband revenue growth.

This report provides:

• strategic guidance for telecoms operators and cablecos that are seeking to revitalise their pay-TV business without losing customers or brand equity
• evidence-based insights from US case studies including Frontier, Google Fiber, T-Mobile and WOW!, showing how streaming partnerships can replace legacy TV services
• actionable recommendations on how to integrate streaming services into billing and support systems to preserve bundle convenience and improve take-up
• comparative analysis of single- and multi-partner strategies, helping operators to understand the benefits of super-aggregation and content diversity.