What is the problem with operators’ pay-TV services (and how do we fix it)?

01 August 2025 | Research

Martin Scott

Video | MP4; PDF (37 slides) | Video, Gaming and Entertainment


This presentation explores how telecoms operators are adapting their pay-TV strategies in response to market pressures, changing consumer behaviour and the rise of streaming.

It covers the following points

  • The three dominant strategic approaches that operators are taking (multi-play investment, pay-TV re-evaluation and partnership-led models) and the trade-offs of each
  • Case studies of operators that highlight how flexibility, affordability and partnerships are shaping success
  • Actionable recommendations for operators to remain competitive

Author

Martin Scott

Research Director