Mobile Services

Overview

This programme examines how mobile service providers can monetise and grow demand for connectivity services. It provides best practices, actionable recommendations and practical suggestions on how to differentiate mobile offerings with new services or data features, improve customer satisfaction and reduce churn, supported by historical and survey data.

Topics for 2026

• eSIMs
• Pricing and positioning of satellite direct-to-device (D2D) services
• Retail store strategies

Typical client enquiries

• Connectivity revenue growth is limited. Which areas or strategies could we explore to unlock new revenue streams?
• We are conducting a study on how we can generate incremental revenue from premium consumer experiences enabled by 5G standalone. What evidence or examples do you have? What approaches are other operators taking?
• We plan to update our mobile offering. Which operators have successfully grown ARPU by promoting unlimited data plans? What lessons can we learn from them?
• Which operators provide data on the share of customers taking mobile plans with additional services? What is the ARPU uplift and churn benefit?
• How will the mobile market (including the retail and wholesale segments) evolve with the entry or expansion of full MVNOs? What are the implications for MNOs?