Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and strong competition. Our consumer services programmes offer robust consumer data (including forecasts and primary research), case study reports identifying best practice, and active advice on a range of strategic issues. We look at how to maximise opportunities in core consumer services (such as mobile data and video content), as well as on how to formulate strategies for growth in new adjacent services with mass-market appeal, such as cloud gaming and smart home.
Consumer Services research programmes
Consumer survey
Analysys Mason's conumer survey tracks and measures consumers' changing telecoms and media habits, device ownership, connectivity options and future plans
Trackers and data sets
Analysys Mason tracks and analyses changing telecoms metrics.
Latest Consumer Services research
View allMWC 2023: consumer services were underrepresented, but there were several interesting initiatives
Article
Handset lifetime and handset spend: consumer survey
Survey report
Operators should be cautious about deploying unlimited mobile data plans