Jim Morrish

Jim leads Analysys Mason's Mobile Content and Applications research programme. He has extensive experience within both the mobile and media sectors, and is familiar with the full range of mainstream mobile technologies and the relative strengths and weaknesses of potential substitute technologies. In the role of Consultant, Jim led the development of Analysys Mason's business within the mobile TV sector, delivering a number of leading-edge mobile TV assignments and authoring several articles for publication in the industry press. Jim has 17 years of experience in telecoms, media and related industries. Prior to joining Analysys Mason, he worked for Booz, Allen & Hamilton, Cable & Wireless, the BBC, and as a freelance consultant.

Articles by this author

Mobile content and applications in Europe: forecasts and analysis 2010–2015

24 Aug 2010

European MNOs will increasingly look to non-messaging data services for revenue growth as mobile voice revenue declines. This report provides a five-year forecast of revenue and adoption rates for four categories of non-messaging data service, as well as eight types of consumer service, in Europe.

Mobile content and applications may already be a USD80 billion business

16 Aug 2010

Investing to maintain a competitive MCA portfolio is significantly more important to MNOs than direct revenue suggests.

Tablets will drive a new wave of mobile broadband growth

22 Jul 2010

The Apple iPad has created a new device category for the wireless electronics industry. The tablet phenomenon is timely for mobile operators, which are seeking new areas of service revenue growth ...

Quality versus quantity? Addressing the needs of new mobile data service users

28 Jun 2010

The usage of mobile media services is more prevalent among younger people, and this is often assumed simply to be the product of this demographic group's more-ready acceptance of new technologies. However, we believe that two other factors lie behind this effect: wealth and time constraints.

Value-added strategy is vital for mobile operator success

11 Jun 2010

The total value of rich content belies the total value of a rich content proposition. Globally, USD78 billion of voice, SMS and data revenue will ‘follow’ subscribers who are likely to churn between mobile operators on the basis of an overall MCA proposition.

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