Martin Scott

Martin leads Analysys Mason’s Fixed Broadband research programme. His primary areas of specialisation include fixed broadband retail pricing and bundling, and customer satisfaction and consumer-facing marketing strategy. Martin also specialises in statistics, surveys and the analysis of primary research, and he co-ordinates Analysys Mason’s Connected Consumer series. He has produced research for Analysys Mason on different aspects of broadband (next-generation) access, consumer demand for present and next-generation services, and the business case for value-added services, such as videotelephony and three-screen advertising. Martin has a Master’s degree in Mathematics from Oxford University.

Articles by this author

Prices down –8%, speeds up 20%: challenges ahead for Europe's broadband providers

19 Aug 2010

Following 18 months of relative stability during the recession, competition is once again driving a reduction in prices in the European fixed broadband market ...

Triple-play pricing study 2Q 2010: price competition returns

16 Aug 2010

Benchmarking over 1000 service bundles in more than 20 European markets, this report analyses fixed broadband service pricing and bundling. Issues discussed include: ARPU uplift from multi-play services and ultra-fast broadband; fixed versus mobile and incumbent versus altnet pricing; country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second.

Altnets overtake incumbents in the fixed broadband battleground

15 Jul 2010

European incumbents no longer account for the majority of retail fixed broadband subscriptions, according to the latest data from Analysys Mason’s Fixed Broadband research programme ...

New data series: Western European IPTV growth exceeded 40% in 2009

26 May 2010

We track IPTV subscriptions across major Western European countries. The market data features quarterly subscription, penetration, growth and market share information for 36 major operators in 16 countries, dating back to 2005.

The socioeconomic benefits of broadband can attract investment in growth markets

9 Apr 2010

Telecoms infrastructure in most growth markets is currently poor. Because it requires a significant capex outlay to supply this potential market, service providers need to justify the case for investment beyond reasonable doubt by quantifying and qualifying the socioeconomic benefits of broadband.

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