The future of mobile advertising is in the hands of pioneering brands and advertisers that are willing to experiment.
The Broadband World Forum Europe held in October 2007 offered an opportunity to assess the portfolios of major equipment providers at a particularly interesting juncture in the evolution of the telecoms IT market. As highlighted in...
Ad-supported mobile operator Blyk has launched in the UK, Google has introduced AdSense for mobile, Nokia is buying Enpocket, Vodafone Czech Republic is launching mobile advertising in conjunction with Amobee … and that’s in just the last couple of weeks. Operators, handset manufacturers, search engines – it seems everyone wants a piece of the action.
Cable operators have the advantages that, at present, they can offer more reliable broadband and video services than the telecoms companies and have more experience in telecoms than the broadcasters. However, the proliferation of local loop unbundling has made it easier and cheaper for competitors to...
