Fixed broadband customer experience: consumer survey

08 May 2026 | Research and Insights

Tom Rebbeck | Martin Scott

Survey report | PPTX and PDF; Excel | Fixed Services


"Customers are more satisfied with their broadband service than in 2024, but progress is slow: improvements in performance are no longer translating into higher perceived value."

This report uses the results of Analysys Mason’s annual consumer survey to analyse how customers’ satisfaction with their fixed broadband services is changing over time in Europe, North America, Asia–Pacific and South Africa.

This report provides:

  • analysis of changes in NPS at the operator level

  • discussion and analysis of trends in satisfaction with specific fixed broadband service elements (price, speed, reliability and customer service)

  • discussion of the impact of increased fibre availability on customer satisfaction.

Survey data coverage

The survey was conducted in association with Dynata in July and August 2025. The survey groups were chosen to be representative of the internet-using population in the above-mentioned regions. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country.

Geographical coverage

  • Asia–Pacific: Australia, New Zealand and the Philippines
  • Europe: Finland, France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
  • Middle East and North Africa: Saudi Arabia and the UAE
  • North America: Canada and the USA
  • Sub-Saharan Africa: South Africa

USD1649

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connected consumer services

Consumer survey

Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans

Read more

Authors

Tom Rebbeck

Partner, expert in TMT consumer and business services

Martin Scott

Research Director