Meet the expert

Meet the expert

Fran González

Partner

Fran co-leads Analysys Mason's Operational Consulting Practice overseeing Spain, Portugal and Latin America. He has been with Analysys Mason since 2012 and is based in our Madrid office.

Fran specialises in supporting board-level investment and C-level strategy decision-making in the telecoms sector, drawing on his 25 years of experience of working with operators, investors and financial institutions across Europe, Latin America, Asia, the Middle East and Africa. He has particular expertise in the areas of go-to-market, commercial and operational improvement, customer value management, large transformational programmes and due diligence / business planning – at both strategic formulation and operational execution levels.

He has recently undertaken diverse due diligence engagements for international telecoms operators and investors, including: takeover of the fourth telecom operator in Spain, investment in the largest FTTH InfraCo in Brazil, acquisition of a regional TowerCo in Southern Europe, vendor due diligence of a leading Italian data centre, commercial and technical assessment of a global submarine cable company, elaboration of a greenfield FTTH business plan for a Chilean telco and several rural FTTH transactions across Europe.

Fran has a strong TMT background, having worked for telecoms operators like Retevisión and Telefónica R&D for five years, and having spent more than seven years with global strategy consulting firms Ernst & Young and DiamondCluster (now part of Oliver Wyman). Prior to joining Analysys Mason, he co-founded mmC Group, a telecoms advisory boutique with a focus on emerging geographies, where he was Partner for six years. Fran holds an M.Sc. in Telecommunications Engineering from Universidad Politécnica de Madrid (Spain) and an Executive MBA from IESE Business School (Spain).