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Mobile handset data pricing benchmark 4Q 2018

Giulio Sinibaldi Analyst, Research
Inigo Barker Analyst
Polytimos Kontos Research Analyst
Ibraheem Kasujee Research Analyst
Rémy Giraud Analyst, Research
Jakub Konieczny Research Analyst
Alex Boisot Research Analyst

"Analysys Mason's Mobile handset data pricing benchmark is a survey of mobile handset data subscription services, including packages with bundled handsets, and SIM-only packages."

This tracker captures pricing details of operators' mobile postpaid plans across a range of data allowances – with and without a bundled handset – in selected countries. The mobile data plans for handsets are not meant to be collectively exhaustive. For handset bundles, we have standardised on the iPhone 8 64GB as a representative device because of its popularity and presence across countries. Where possible, some variations in contract durations are also covered. For each data allowance size, the primary variations are how much it costs with/without a device and for different contract durations. 



For each mobile subscription, the following data is provided.

  • Country
  • Provider
  • Device bundle
  • Subscription type
  • Access technology
  • Local currency unit (LCU)
  • Monthly access charge (LCU)
  • Monthly access charge (USD)
  • Data allowance (GB)
  • Minutes within operator's network


  • National minutes
  • International minutes
  • SMS
  • Roaming
  • Other features
  • Content/apps (media)
  • Content/apps (other)
  • Upfront costs (LCU)
  • Minimum contract length (months)
  • Usage cap/fair-use policy



Central and Eastern Europe (CEE)

  • Poland
  • Turkey

Asia–Pacific (APAC)

  • Australia
  • Indonesia
  • Malaysia
  • Philippines
  • Thailand

Middle East and North Africa (MENA)

  • Oman
  • Saudi Arabia
  • UAE

North America (NA)

  • USA

Western Europe (WE)

  • France
  • Germany
  • Spain
  • Sweden
  • UK