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Central and Eastern Europe telecoms market: trends and forecasts 2019–2024

Julia Martusewicz-Kulinska Senior Analyst, Research
Ibraheem Kasujee Research Analyst
Alex Boisot Research Analyst

"The expansion of LTE and LTE-A networks and increasing mobile data usage will be key drivers of the total telecoms revenue growth."

Mobile service revenue will account for 67% of the total telecoms service revenue in Central and Eastern Europe (CEE) in 2024. 5G revenue is expected to account for around 41% of the total mobile service revenue by 2024. Fixed broadband and specialist business service revenue will be crucial for revenue growth in the fixed segment. Both revenue streams will increase at a similar CAGR of 2.6% between 2018 and 2024. Fixed network operators will be looking for opportunities to reduce infrastructure costs, and fibre network roll-outs will continue across the region.

This report and associated data annex provide:

  • a 5-year forecast of more than 330 mobile and fixed KPIs for CEE, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Central and Eastern Europe (CEE)


Countries modelled individually

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,



  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other


Fixed and mobile voice traffic

  • Outgoing minutes, MoU



  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data



  • Service, retail
  • Voice, broadband, IPTV, dial-up, specialist business services
  • DSL, FTTP/B, cable, BFWA, other


Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data