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Central and Eastern Europe telecoms market: trends and forecasts 2018–2023

Alex Boisot Research Analyst
William Nagy Analyst
Julia Martusewicz-Kulinska Senior Analyst, Research
Rémy Giraud Analyst, Research

"Improved LTE network coverage, LTE-A speeds and capacity upgrades will ensure that mobile data will continue to be a key area of telecoms retail revenue growth."

Telecoms service revenue in Central and Eastern Europe (CEE) will increase during the forecast period, supported by a more positive economic outlook. Mobile data revenue and fixed broadband deployments will remain key areas for retail revenue growth. The growth in retail revenue from mobile data (supported by improved LTE network coverage, LTE-A speeds and capacity upgrades) will be particularly crucial for the total telecoms revenue growth.

This report and associated data annex provide:

  • a 5-year forecast of more than 330 mobile and fixed KPIs for CEE, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Central and Eastern Europe (CEE)


Countries modelled individually

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,



  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other


Fixed and mobile voice traffic

  • Outgoing minutes, MoU



  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data



  • Service, retail
  • Voice, broadband, IPTV, dial-up, business services
  • DSL, FTTP/B, cable, BFWA, other


Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data