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Western Europe telecoms market: trends and forecasts 2019–2024

Alex Boisot Research Analyst
Ibraheem Kasujee Research Analyst
Rémy Giraud Senior Analyst, Research
William Hare Principal Analyst, Research

"Fixed broadband revenue will increase in Western Europe thanks to significant investments in FTTP/B network roll-outs and the growing take-up of high-speed plans."

We expect that the total telecoms service revenue in Western Europe (WE) will remain almost flat over the forecast period, and only the fixed broadband market has potential for significant revenue growth. The launch of 5G mobile services will only have a limited effect on mobile revenue growth due to intense competition in most countries in the region.

This report provides:

  • a 5-year forecast of more than 330 mobile and fixed KPIs for Western Europe, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Western Europe (WE)


Countries modelled individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK





  • Handset, mobile broadband,1 IoT2
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,



  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other


Fixed and mobile voice traffic

  • Outgoing minutes, MoU



  • Service,3 retail
  • Prepaid, contract
  • Handset, mobile broadband,1 IoT2
  • Handset voice, messaging, data



  • Service,3 retail
  • Voice, broadband, IPTV, dial-up, business services
  • DSL, FTTP/B, cable, BFWA, other


Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

1 Includes USB modem, and mid- and large-screen, but not handset-based data.

2 IoT connections and revenue figures include mobile services only.

3 Service revenue is the sum of retail and wholesale revenue.