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Western Europe telecoms market: trends and forecasts 2018–2023

Julia Martusewicz-Kulinska Senior Analyst, Research
William Hare Principal Analyst, Research
Rémy Giraud Analyst, Research
Simon Lumb Analyst, Research
William Nagy Research Analyst
Alex Boisot Research Analyst

"The total service revenue for telecoms and pay-TV services in Western Europe will amount to EUR272 billion in 2023."

We expect that total revenue growth in the telecoms market in Western Europe will continue, driven by fixed broadband (FBB) revenue growth. Fixed broadband penetration will increase further and operators’ focus on the roll-out of next-generation access (NGA) networks will contribute to higher broadband revenue. However, fixed broadband ASPU will remain stable in most countries in the region. In this report, we examine operator strategies and country-specific topic and provide recommendations for mobile and fixed operators in Western Europe.

This report provides:

  • a 5-year forecast of more than 330 mobile and fixed KPIs for Western Europe, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Western Europe (WE)


Countries modelled individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK





  • Handset, mobile broadband,1 IoT2
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,



  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other


Fixed and mobile voice traffic

  • Outgoing minutes, MoU



  • Service,3 retail
  • Prepaid, contract
  • Handset, mobile broadband,1 IoT2
  • Handset voice, messaging, data



  • Service,3 retail
  • Voice, broadband, IPTV, dial-up, business services
  • DSL, FTTP/B, cable, BFWA, other


Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

1 Includes USB modem, and mid- and large-screen, but not handset-based data.

2 IoT connections and revenue figures include mobile services only.

3 Service revenue is the sum of retail and wholesale revenue.