Policy options for promoting high-speed broadband

24 February 2016 | Consulting

Samer Mourad



It is now widely recognised that broadband is an essential pillar of a successful economy, and that the widespread availability and use of broadband has both economic and social benefits. As economies become increasingly reliant on digital networks, governments are now looking to promote next-generation broadband networks. 

Governments are implementing national broadband plans that define specific goals and the different policy instruments required to reach those goals. The objectives set out in these plans typically address two areas: supply (e.g. coverage of networks) and demand (e.g. take-up and usage of services).

In most countries, reaching ubiquitous or near-ubiquitous coverage of high-speed broadband is likely to require public funding, as the high costs of rolling out broadband infrastructure reduce the economic viability of high-speed broadband in low-density areas.

Besides public funding, various policy options have been identified by governments, which can be classified as shown in Figure 1.

Figure 1: Main types of policy to promote the demand for and supply of broadband networks [Source: Analysys Mason, 2015]

Figure 1: Main types of policy to promote the demand for and supply of broadband networks

Figure 2 presents examples of supply-side measures that can be taken to promote the supply of broadband networks and services, and high-speed broadband in particular. 

Figure 2: Supply-side measures to promote provision of broadband networks and services [Source: Analysys Mason, 2015]

Type of policy Definition
Sharing of telecoms infrastructure Adopt measures to promote the sharing of existing telecoms infrastructure among players that would benefit operators through a reduction in roll-out costs
Co-deployment and co-investment Introduce measures to enable co-ordination and joint investment in the roll-out of communications networks by telecoms operators, possibly in conjunction with utilities/promoters
Access to non-telecoms infrastructure Introduce measures to allow operators to use non-telecoms civil infrastructure when deploying communications networks
Spectrum assignment Take action to define a clear and efficient spectrum policy to encourage the development of mobile broadband
Spectrum trading Introduce the option to transfer spectrum rights, to improve flexibility in the use of frequencies
Coverage obligations Design new spectrum licences in a way which will increase the availability of broadband networks and services at a national level
Imposition of technical standards Eliminate uncertainty regarding the technical specifications for broadband roll-out projects
Wholesale and retail markets Introduce measures to promote competition to allow potential new operators to successfully enter the market


Figure 3 outlines examples of measures that can be implemented on the demand side, to facilitate the use of broadband by the largest number of citizens possible and increase the amount and attractiveness of digital content and services in order to foster citizens’ interest in ICT. 

Figure 3: Demand-side measures [Source: Analysys Mason, 2015]

Type of policy Definition
Broadband mapping   Develop a publicly accessible mapping tool to display the availability and speed of retail broadband connections, on a nationwide basis
Transparency and control Set up transparency requirements for operators to enhance information, control and trust for end users in relation to broadband
Communication Design marketing campaigns to encourage the widespread use of digital services
Trust and security Introduce measures to improve security for users of digital services and increase their confidence in these technologies
e Inclusion and ICT literacy Implement measures to foster access to, and use of, ICT content and services by the vast majority of the population

Devise measures to:

  • connect schools and universities and develop the use of ICT in the education sector by all stakeholders
  • make the most important administrative services available online to the whole population, to streamline and simplify administrative processes 
  • leverage the potential for providing online access to the health sector and encourage the use of new services 
  • develop the use of e-commerce
  • enable the judicial system to benefit from the use of ICT services 
High-quality online content Involve the State in initiatives to develop high-quality and local online content, in order to attract a wide public audience
Support for industry Take steps to support ICT businesses, as a way of stimulating the development of new and innovative services or products

Governments and regulators clearly have a broad range of supply- and demand-side policy options that they can use to support the development of broadband – particularly high-speed broadband. It is important for governments to select the most relevant policies that reflect their own particular market situation and to assess each policy in terms of its potential impact and the difficulty of implementing it, as these factors vary considerably. 

This article is based on a Working Paper prepared by Analysys Mason for the Broadband Commission, available for free at: http://www.broadbandcommission.org/Documents/publications/bb-Analysys-Mason-policy-briefing-paper-2015.pdf


Samer Mourad