Total addressable market analysis on advanced cyber-security services
Project experience | SMB IT
The problem
The client wanted to understand the size of the advanced cyber-security services market worldwide. The objective was to provide the client with a view of the business security landscape so they could optimise their product portfolio with key advanced security services and assess the opportunity for selling directly via original equipment manufacturers.
The solution
To understand the cyber-security market for businesses, we:
- used the Analysys Mason SMB Technology Forecaster to deliver a customised market sizing and forecast report for specific security solutions that aligned with the client’s product portfolio
- provided forecasts for end-user spending on advanced cyber-security services
- segmented the total addressable market (TAM) for security services by:
- company size (number of employees)
- vertical industries (agriculture, banking, construction, etc.)
- region
- routes to market.
Figure: Total addressable market lens for advanced cyber-security categories
The result
We provided a user-friendly Excel pivot tool with filters for the total addressable market variables/categories, enabling the client to analyse the data to generate TAM-specific insights.
The Excel tool helped the client to conduct an opportunity analysis of various go-to-market channels.