SMB Technology Forecaster

The SMB Technology Forecaster is an essential tool that helps clients to forecast, inform and validate their marketing and channel strategies with precision and confidence.

Underpinned by extensive primary research, granular demand insights and macroeconomic data, the SMB Technology Forecaster is stress-tested to ensure accuracy and predictability, providing granular forecast data to enable our clients to answer business-critical questions such as the following.

The SMB Technology Forecaster provides insights into small and medium-sized business (SMB) spending in more than 130 IT categories.

And it provides:

• granular insights into SMB technology investments
• key market inputs to your SMB strategy and product plans from a convenient, all-in-one source
• insights to inform your channel partners with evidence-based data on market size and the total addressable market.