This profile assesses the messaging services offered by Kaleyra, a specialised upmarket application-to-person (A2P)...
In this paper, we examine communications service providers' (CSPs') attitudes to the network-platform-as-a-service (NPaaS) opportunity and their...
WhatsApp is one of the most popular communication platform in many countries, approaching the ubiquity of SMS in countries such as Italy. The...
This report focuses on the usage of Meta-owned services (Facebook, Facebook Messenger, Instagram and WhatsApp) among respondents of Analysys Mason's...
Rich Business Messaging (RBM), the RCS-based business messaging product, offers more functionality than SMS and apps such as WhatsApp, but it has...
This report focuses on the penetration of communication platforms among respondents of Analysys Mason's annual consumer...
Network-as-a-service (NaaS) APIs are being developed within the Camara Project, potential use cases are clear but plenty of issues remain. Resolving...
The Camara Project and GSMA Open Gateway initiative are developing open-source standardised APIs and are working with operators, vendors,...
SMS is the primary channel for application-to-person (A2P) messaging, however third-party messaging apps utility is on the rise offering more...
This report provides a forecast for application-to-person (A2P) messaging via SMS, operator IP and third-party...
