Li manages Analysys Mason's Data Analytics team in the New York and Kolkata offices. Li has over 15 years of experience in data-driven analytics. While at AMI-Partners (acquired by Analysys Mason), Li has developed and refined custom small and medium-sized business (SMB) IT adoption, behavioral and attitudinal market segmentations. Li has extensive experience of creating predictive algorithms to formulate prospect profiling and target lead generation for leading IT-industry client campaigns. She's responsible for global research services and co-ordinates the SMB, enterprise, and channel partner primary and custom research studies and databases.
Li holds a BBA in Marketing from Baruch College of City University of New York and a Graduate Certificate in Data Mining from Oklahoma State University.
SMB IT spending forecast report: a new beginning
The worldwide SMB devices and peripherals market will begin to rebound in 2024
SMBs worldwide are increasing their spending on PC/DaaS as they adapt to remote and hybrid work