Maria Tunberg is a Principal at Analysys Mason and heads the Lund office in Sweden. She holds a PhD in business development and has extensive theoretical and practical experience of organisational change management. At Analysys Mason, Maria manages projects for several authorities and municipalities, including the Nordic Council of Ministers and the Swedish Agency for Economic and Regional Growth. Her expertise lies in digital transformation, both at sector and firm level, and in smart-city applications. She is especially skilled in issues located in the intersection between digitalisation and sustainability.