Stela Bokun

SMB IT | Strategy and planning

Stela heads up a team of strategy consultants and leads our telecoms vendor strategy and SMB IT project engagements worldwide. She is a strategy and research professional with more than 20 years of experience in public and private sector consulting. Some of Stela’s consulting engagements include:

• a project for Microsoft on SMB landscape and technology adoption and attitudes
• a 5G private networks strategy project for a hyperscaler 
• a mid-market sales strategy project for a global cloud service provider 
• a SaaS strategy engagement for a global financial management and ERP software vendor (needs and behaviour-based SMB customer segmentation and buyer personas analysis aimed at assisting our client's marketing and sales efforts) 
• a strategy advisory project for a space rocket-building company interested in LEO satellite communications opportunities
• a project that informed and guided the investment decisions of a large communications infrastructure company interested in entering the IoT market in Africa
• a strategy advisory project on 5G campus network opportunities in the Middle East 
• a project that helped a large global vendor to revise its SMB sales and marketing strategies in eight countries in Asia–Pacific
• a project that helped a large global technology company to increase its market share of productivity and collaboration tools among SMBs in India
• a study for Ofcom on the SMB connectivity needs in the UK
• a study that helped the Indian arm of a large global telecoms operator to formulate its go-to-market strategy for the SMB segment
• a global study on customer service software adoption and usage across businesses from five industry verticals
• a study on the potential impact of 5G on the environment
• a study on the potential short- and medium-term impact of 5G on system integrators
• a project that helped a large device component manufacturer to assess its channel strategy
• the Telco Cloud index study for Nokia over a period of 4 years
• the Huawei Global Industry Vision (GIV) 3.0 study
• a project on digital service enablement platforms and operating models.

Prior to joining Analysys Mason, Stela was a Senior Consultant with Pyramid Research, now GlobalData, for 7 years, where she authored a large number of research reports on innovative services and business models in the mobile market segment. Stela also held roles in two USAID economic development programmes in Serbia, the Serbian Government, Raiffeisen Bank and Harvard University.

Stela holds a Master's degree in public policy from Harvard Kennedy School of Government, USA, where her areas of focus were finance, trade policy and macroeconomics, and a BA in political science from the University of Charleston, USA.