Stela Bokun

SMB IT | Strategy and planning

Stela heads up a team of strategy consultants in our Research division and leads our SMB IT project engagements worldwide. She is a strategy and research professional with more than 18 years of experience in public and private sector consulting. Some of Stela’s consulting engagements include:

• a project that helped a large global vendor to revise its SMB sales and marketing strategies in eight countries in Asia–Pacific
• a project that helped a global PC vendor to increase its share of high-specification PCs in key markets in Asia
• a project that assisted a global network equipment and PC vendor with its marketing strategy for medium-sized businesses in Malaysia and Singapore
• a project that helped a large global technology company to increase its market share of productivity and collaboration tools among SMBs in India
• a study for Ofcom on the SMB connectivity needs in the UK
• a study that helped the Indian arm of a large global telecoms operator to formulate its go-to-market strategy for the SMB segment
• a global study on customer service software adoption and usage across businesses from five industry verticals
• a study on the best regulatory practices regarding 5G coverage
• a study on the potential impact of 5G on the environment
• a study on the role of system integrators in the industrial 5G era
• a study on the potential short- and medium-term impact of 5G on system integrators
• a project on cloud service brokerage market opportunities
• a project that helped a large device component manufacturer to assess its channel strategy
• the Telco Cloud index study for Nokia over a period of 4 years
• the Huawei Global Industry Vision (GIV) 3.0 study
• a project on digital service enablement platforms and operating models.

As a TMT consultant, Stela has worked with a wide range of clients including Deutsche Telekom, EE, Google, HPE, Huawei, Intel, KDDI, Microsoft, Nokia and Telefónica. She has provided guidance regarding investments, product development, marketing and sales strategies.

Prior to joining Analysys Mason, Stela was a Senior Consultant with Pyramid Research, now GlobalData, for 7 years, where she authored a large number of research reports on innovative services and business models in the mobile market segment. Stela also held roles in two USAID economic development programmes in Serbia, the Serbian Government, Raiffeisen Bank and Harvard University.

Stela holds a Master's degree in public policy from Harvard Kennedy School of Government, USA, where her areas of focus were finance, trade policy and macroeconomics, and a BA in political science from the University of Charleston, USA.