AI series: AI adoption can offer SMBs an edge over larger companies

02 April 2024 | Strategy

Stela Bokun | Paul Jevons | Aileen Hannah

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Welcome to our AI podcast series. Each episode features business leaders from across the telecoms, media and technology (TMT) industry who discuss their AI-related insights, and what AI means to them, their organisation and the industry as a whole.

In this episode, Analysys Mason's Stela Bokun, partner and expert in strategy and Paul Jevons, director and expert in tech-enabled transformation talk with Aileen Hannah, SMB Voice of the Customer Director at Microsoft. They discuss:

  • the relevance for small and medium-sized businesses (SMBs) of the recent advances in AI and how these advances are shaping the SMB market
  • examples of where SMBs have adopted AI and are seeing significant benefits
  • why AI might help SMBs to compete with larger companies
  • how adoption of AI in SMBs is being driven by employees rather than the business
  • the challenges or barriers to AI adoption that SMBs face
  • how Microsoft and its technology partners help SMBs with AI adoption
  • Aileen’s one key message to the industry on the importance of AI for SMBs.

Find out more about Analysys Mason's AI-related research and consulting services here.


Stela Bokun

Partner, expert in strategy

Paul Jevons

Director, expert in tech-enabled transformation

Aileen Hannah

Voice of Customer Director, SMB, Microsoft