Amdocs analyst event 2023: changing brand to help to drive corporate cultural change

In today’s dynamic business landscape, organisations often face the need to adapt and transform to remain competitive. One strategy for driving corporate cultural change is through rebranding efforts. By changing a brand image, companies can signal a shift in values, mission and organisational culture. 

On a recent visit to the new Amdocs campus in Tel Aviv to hear about the vendor’s new products and services, it was clear that the company had undergone a cultural transformation.