ChatGPT demonstrates the most promise for operators in the realm of customer support

23 May 2023 | Research

Erik Ottosson

Article | PDF (3 pages) | Mobile Services

"It now seems almost inevitable that applications such as ChatGPT will, in some form, become a cornerstone of future customer support processes."


Ever since OpenAI released ChatGPT in November 2022 and then upgraded it to GPT-4, businesses have been experimenting with the implementation of tools based on large language models (LLMs), like ChatGPT, to enhance user experience across various aspects of their services. Although customer support is the area where LLMs are expected to be most commonly employed, in the telco sector, they have the potential to be used in generic business functions as well. 


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