Fixed–mobile bundles from two separate entities are not common and have a mixed record of success

Integrated operators in many markets offer fixed–mobile bundles. However, not all operators are in a position to offer such bundles, because they are not active in both the fixed and mobile segments, for example. An alternative option for these operators is to launch a combined offer with a separate entity. In this article, we consider the possibilities for two separate entities to launch joint fixed–mobile bundles and analyse the results of those operators that have adopted this strategy.