Operators should be cautious about deploying unlimited mobile data plans

15 March 2023 | Research

Article | PDF (3 pages) | Mobile Services

"NPS generally increases with data allowance size, but falls for respondents with unlimited data."

This article presents a summary of the findings from Analysys Mason’s 'Mobile data plans and usage: consumer survey'.

Author

Analyst

Connectivity and operator growth strategies: lessons from NTT, KT and global trends

MNOs should encourage the take-up of smartphones to unlock the revenue potential of emerging markets

Worldwide mobile services outlook: forecast and insights for 2024–2029