EE’s satellite broadband launch: digital inclusion is only a small part of the total opportunity

EE announced in November 2025 that it had opened registration for its satellite broadband service in the UK. The service will be delivered in partnership with Starlink and is planned for 2H 2026. 

EE is positioning the service as a solution for the UK’s hardest-to-reach homes. However, Analysys Mason’s global consumer survey shows that the reasons people choose satellite broadband are more complex than simply a lack of alternatives. Only 26% of current satellite broadband users chose the technology because it was the only option available to them. Indeed, the relative speed and affordability of satellite broadband is starting to make it attractive in its own right.