Consumer awareness of eSIMs is low; operators may benefit from taking control of the narrative
"Most operators are being cautious with eSIMs in the consumer market – they risk ceding control of eSIMs to more aggressive players."
The advance of eSIMs in the consumer segment is inevitable. If operators do not control the narrative and the transition, they could lose out to MVNOs and Apple, both of which will look to promote eSIMs aggressively.
USD549
Analysys Mason Privacy Policy.
Log in to check if this content is included in your content subscription.
Author
Stefano Porto Bonacci
Principal AnalystRelated items
07 August 2026
Research
Article
SpaceX’s ambition to have a mobile network should be taken seriously, even if the current plan is flawed
06 August 2026
Research
Article
Operators can use satellite D2D as a new feature to defend premium prices
09 June 2026
Research
Article
SFR’s consortium carve-out: a novel structure that faces unprecedented challenges