The take-up of fixed–mobile retail bundles can lead to a modest reduction in fixed broadband churn

Fixed–mobile convergence (FMC) plans are increasingly commonplace and operators continue to launch such offers with the objective of reducing churn. However, it is not clear whether FMC bundles will have as significant an impact on broadband churn as they do on mobile churn. In this article, we evaluate the available evidence and provide conclusions on the efficacy of FMC at reducing fixed broadband churn.