Sweden: consumer survey

This report provides key findings from consumer survey data from Sweden and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.

The survey was conducted in association with Dynata between July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in Sweden. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.

Topics analysed in this report

• Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Sweden
• Main drivers of mobile customer satisfaction metrics and intention to churn
• Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
• Operator channels and the link with customer satisfaction
• Penetration and NPS of pay-TV operators and streaming video services in Sweden