The take-up of fixed–mobile retail bundles can lead to a modest reduction in fixed broadband churn
Fixed–mobile convergence (FMC) plans are increasingly commonplace and operators continue to launch such offers with the objective of reducing churn. However, it is not clear whether FMC bundles will have as significant an impact on broadband churn as they do on mobile churn. In this article, we evaluate the available evidence and provide conclusions on the efficacy of FMC at reducing fixed broadband churn.
Related items
Case studies report
Fixed broadband retention strategies: case studies and analysis
Article
Wi-Fi 7 helps telecoms operators to gain a competitive edge as demand for multi-gigabit connectivity grows
Forecast report
Ireland: fixed–mobile convergence forecast 2024–2029