Infobip Shift 2025: Infobip’s network API strategy positions it for both near- and long-term success

Analysys Mason attended Infobip Shift, Infobip’s flagship developer conference, in Zadar, Croatia in September 2025. The annual event is one of the biggest developer gatherings in the world and the largest in Southeast Europe, drawing in attendees from more than 50 countries and over 600 companies. This makes it fertile ground for grassroots education about network APIs and for laying the foundations of a long-term market. Indeed, network APIs featured prominently at this year’s conference: CAMARA, the GSMA, Orange and Deutsche Telekom led sessions on the topic, and developer engagement was noticeably greater than at last year’s event.