Smaller players in the monetisation platforms market are challenging the dominance of the top six vendors

10 October 2023 | Research

Justin van der Lande

Article | PDF (3 pages) | Monetisation Platforms

"Medium-sized monetisation vendors must focus more on innovation because they have the most to gain."


The global monetisation platforms market expanded by 1.7% year-on-year in 2022 but shrank in real terms when inflation is taken into account (inflation was 8.08% worldwide in 2022, according to the World Bank). However, the composition of the this market is changing, with some evidence that the dominance of the top-six vendors is declining as that market share of smaller vendors grows, particularly in the partner management segment.


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Justin van der Lande

Research Director