Snap, Telegram and Twitter must include additional features in their paid-for offerings to gain wide appeal

23 August 2022 | Research

Ben Taylor Inigo Barker

Article | PDF (4 pages) | Future Comms


"OTT communications providers such as Snap and Twitter have launched paid-for tiers in order to generate new revenue sources beyond advertising and improve profitability prospects."

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Major messaging and social media providers Snap, Telegram and Twitter now offer paid-for tiers in addition to their core freemium offerings. However, these providers may find it difficult to convince users to pay for access while the experience when using the paid-for service is only slightly more advanced than that when using the free version. Their aim may be to monetise ultra-high-usage users only.

Other social media companies are unlikely to follow suit, except where their overall profitability levels are poor.

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