Operators should explore sustainable approaches for implementing price increases
"Price increases are never popular among consumers, particularly in the current challenging macroeconomic context worldwide which has been characterised by high inflation rates."
This article outlines some of the main implications that operators should take into account when considering price increases. Even when inflation levels subside, operators will need to be able to increase prices and will need to implement the increases in a sustainable way.
Author
Stefano Porto Bonacci
Principal AnalystRelated items
11 December 2024
Research
Video
The state of 5G
10 December 2024
Research
Article
Mobile operators are neglecting sustainability-conscious consumers – a market worth billions of dollars
10 December 2024
Research
Article
The decline in mobile revenue has accelerated since the launch of 5G but the situation may be improving