Log in

MÁSMÓVIL is seeking new revenue streams in healthcare, finance, energy and other areas

13 May 2021 | Research

Inigo Barker

Article | PDF (3 pages) | Digital Services| Mobile Services


"MÁSMÓVIL appears to be testing new services on its premium higher-spend customer base before making them more widely available."

mobile_payments_735x70.jpg

MÁSMÓVIL has used its Yoigo brand to launch a variety of new value-added services in the areas of mobile finance, digital healthcare, smart home, security and energy. This represents a bold move to capture new sources of revenue in areas that have been boosted by changing consumer behaviour in response to the COVID-19 pandemic.

USD499

Log in

Log in to check if this content is included in your content subscription.