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Central and Eastern Europe telecoms market: trends and forecasts 2020–2025

08 December 2020 | Research

Julia Martusewicz-Kulinska Alex Boisot Francesco Paolo Bellomo Qingyi Liang Olamide Makinde

Forecast report | PPTX and PDF (79 slides); Excel | European Core Forecasts

"The economic impact of COVID-19 means that total telecoms service revenue in CEE will decline by almost 3% in 2020, compared without our pre-COVID-19 forecast, which assumed 1% revenue growth."


Increased unemployment and economic uncertainty as a result of COVID-19 will affect household and business spending on telecommunication services in Central and Eastern Europe (CEE) between 2020 and 2021. Total telecoms service revenue will decline by almost 3% in 2020. Lockdown restrictions will have the greatest impact on telecoms revenue from the business services, mobile roaming and prepaid segments. The pandemic is also causing delays in 5G auctions, which will slow down 5G network deployments and service take-up.

This report and associated data annex provide:

  • a 5-year forecast of around 350 mobile and fixed KPIs for CEE, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results and key implications for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Central and Eastern Europe (CEE)


Countries modelled individually

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,



  • Voice, broadband 
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other


Pay TV



  • Outgoing minutes, MoU
  • Mobile data traffic



  • Service, retail, wholesale
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
  • Prepaid, contract
  • 2G, 3G, 4G, 5G



  • Service, retail, wholesale
  • Voice, broadband, dedicated connections
  • DSL, FTTP/B, cable, FWA, 5G, other


ICT services


Pay TV

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