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Central and Eastern Europe telecoms market: trends and forecasts 2020–2025

30 March 2021 | Research

Jakub Konieczny Ameer Gaili Charlie Westphal Emma Brown Michelle Lam Noor Mohammed Khan Olamide Makinde Qingyi Liang

Forecast report | PPTX and PDF (79 slides); Excel | European Core Forecasts

"The total telecoms service revenue in Central and Eastern Europe is expected to have remained flat in 2020 (compared to 4% growth in 2019) due to the COVID-19 pandemic. "


The COVID-19 pandemic will affect household and business spending on telecoms services in Central and Eastern Europe (CEE) during 2020–2021. Revenue from business services, mobile roaming and prepaid segments will be the most affected by lockdown measures. The pandemic will slow down 5G network roll-outs and service take-up. However, the reinforced importance of fast and reliable connectivity for the whole household will help to increase fixed broadband revenue in many countries in the region. 

This report and associated data annex provide:

  • a 5-year forecast of around 350 mobile and fixed KPIs for CEE, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results and key implications for mobile and fixed operators.



Geographical coverage


Key performance indicators

Region modelled

  • Central and Eastern Europe (CEE)


Countries modelled individually

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,


  • Voice, broadband 
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other

Pay TV


Fixed and mobile

  • Outgoing minutes, MoU
Mobile data traffic



  • Service, retail, wholesale
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
  • Prepaid, contract
  • 2G, 3G, 4G, 5G


  • Service, retail, wholesale
  • Voice, broadband, dedicated connections
  • DSL, FTTP/B, cable, FWA, 5G, other

ICT services

Pay TV

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