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Central and Eastern Europe telecoms market: trends and forecasts 2019–2024

10 March 2020 | Research

Ibraheem Kasujee Alex Boisot Jakub Konieczny Ibraheem Kasujee Julia Martusewicz-Kulinska Rémy Giraud

Forecast report | PPTX and PDF (36 slides); Excel | European Core Forecasts

"Total telecoms retail revenue growth in CEE will be driven by strong growth in fixed broadband revenue, aided by the increasing investment in high-speed broadband networks."

Fixed broadband and specialist business service revenue will be crucial for revenue growth in the fixed segment in Central and Eastern Europe (CEE). Fixed network operators will be looking for infrastructure cost reduction opportunities, and fibre network roll-out will continue across the region. Mobile ARPU will increase slightly, stimulated by LTE expansions and the associated increase in data usage.

This report and associated data annex provide:

  • a 5-year forecast of more than 330 mobile and fixed KPIs for CEE, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Central and Eastern Europe (CEE)


Countries modelled individually

  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,



  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other


Fixed and mobile voice traffic

  • Outgoing minutes, MoU



  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data



  • Service, retail
  • Voice, broadband, IPTV, dial-up, specialist business services
  • DSL, FTTP/B, cable, BFWA, other


Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

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