Germany: pay-TV and streaming video forecast 2024–2030

06 August 2025 | Research

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"By 2030, operator IP-based services will constitute 66% of total RGUs, a substantial increase from 44% in 2025."

The German pay-TV market is shifting to IP-based services. Operators that were traditionally reliant on cable and satellite technology are increasingly leaning towards IP. Throughout the forecast period, streaming video will significantly outpace the pay-TV market in RGUs. Its adoption continues to grow, driven by ad-supported tiers.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Germany. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Germany

Companies discussed in this report

Amazon
Disney+
HD+
Joyn
Netflix
RTL+
Sky Deutschland
Telecolumbus
Telekom
Vodafone
Wow
1&1

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows

RGU and households
Retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

Ad-tier or full-price tier

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