Russia: pay-TV and streaming video forecast 2025–2030

20 February 2026 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Global Pay-TV and Video Metrics and Forecasts


"The Russian pay-TV market will be driven by a continued dependency on cable and satellite broadcast, alongside some IP migration."

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This report explores the key trends and drivers behind Russia’s pay-TV and streaming video markets. It explains why the pay-TV market will remain steady and how the exit of global streaming services accelerated the growth of domestic platforms and operator-led video ecosystems.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Russia. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled

  • Russia

Companies discussed in this report

  • ER-Telecom
  • IVI
  • Kinopoisk
  • MTS
  • Netflix
  • Okko
  • Orion Express
  • Premier
  • RosTelecom
  • Start
  • Tricolor TV

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party streaming

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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Author

Martin Scott

Research Director