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Western Europe telecoms market: trends and forecasts 2020–2025

01 December 2020 | Research

Julia Martusewicz-Kulinska Francesco Paolo Bellomo Alex Boisot Rémy Giraud Polytimos Kontos Qingyi Liang

Forecast report | PPTX and PDF (79 slides); Excel | European Core Forecasts

"Telecoms will be less affected by the COVID-19 pandemic than many other segments of the economy, but lockdown measures and economic uncertainties (including Brexit) will affect household spending in the coming years."


The trend for moderate total service revenue growth in Western Europe (WE) has been disrupted by the COVID-19 pandemic. The increase in the number of fixed–mobile convergence (FMC) offers in markets that are not yet saturated will also lead to a decrease in telecoms revenue growth. However, this will largely be offset by the migration of mobile subscribers towards contract plans, the growing number of broadband users and increasing pay-TV revenue.

This report provides:

  • a 5-year forecast of around 350 mobile and fixed KPIs for Western Europe, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results and key implications for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Western Europe (WE)


Countries modelled individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,


  • Voice, broadband
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, FWA, 5G, other

Pay TV


Fixed and mobile

  • Outgoing minutes, MoU

Mobile data traffic




  • Service, retail, wholesale
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
  • Prepaid, contract
  • 2G, 3G, 4G, 5G


  • Service, retail, wholesale
  • Voice, broadband, dedicated connections
  • DSL, FTTP/B, cable, FWA, 5G, other

ICT services

Pay TV


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