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Western Europe telecoms market: trends and forecasts 2020–2025

02 March 2021 | Research

Julia Martusewicz-Kulinska Charlie Westphal Felix Hall Olamide Makinde Qingyi Liang Rémy Giraud Michelle Lam Noor Mohammed Khan

Forecast report | PPTX and PDF (80 slides); Excel | European Core Forecasts

"The telecoms sector was less affected by the COVID-19 pandemic than many other segments of the economy in 2020, but longer-term lockdown consequences and economic uncertainties (including Brexit) will affect household spending in the coming years. "


The previously projected moderate growth for the total telecoms service revenue in Western Europe was disrupted by the COVID-19 pandemic in 2020, but we now expect faster recovery. Telecoms revenue will still be negatively affected by the increase in the number of fixed–mobile convergence (FMC) offers in less-saturated markets, but this will mostly be offset by mobile subscribers’ migration towards contract plans, the growing number of broadband users and increasing pay-TV revenue.

This report provides:

  • a 5-year forecast of around 350 mobile and fixed KPIs for Western Europe, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results and key implications for mobile and fixed operators.


Geographical coverage


Key performance indicators

Region modelled

  • Western Europe (WE)


Countries modelled individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK





  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,


  • Voice, broadband
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, FWA, 5G, other

Pay TV


Fixed and mobile

  • Outgoing minutes, MoU

Mobile data traffic




  • Service, retail, wholesale
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
  • Prepaid, contract
  • 2G, 3G, 4G, 5G


  • Service, retail, wholesale
  • Voice, broadband, dedicated connections
  • DSL, FTTP/B, cable, FWA, 5G, other

ICT services

Pay TV


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