5G adoption and interest in the Middle East: consumer survey
"Operators in the Middle East should capitalise on improved network coverage and consumers’ willingness to pay extra for 5G to experiment with new pricing models and offer new experiences."
This report uses consumer survey data to analyse the adoption of 5G among smartphone users in the Middle East. It assesses the impact of 5G on mobile users’ spending and satisfaction and includes insights into respondents’ interest in 5G use cases.
Topics analysed
- 5G adoption in the Middle East
- Consumers' reasons for upgrading (or not upgrading) to 5G
- Impact of 5G on mobile users' spending and customer satisfaction metrics
- Customers' interest in 5G use cases
Survey data coverage
The survey was conducted in association with On Device Research between June and August 2022. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 750 respondents per country, and 3000 in the region.
Geographical coverage
- Kuwait
- Oman
- Saudi Arabia
- UAE
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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