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5G mobile services: case studies and analysis

30 July 2021 | Research

Stephen Sale Ameer Gaili

Case study | PPTX and PDF (26 slides) | Mobile Services


"Operators are reporting some evidence of ARPU uplift as customers migrate to 5G mobile services, but 5G is still subject to competitive pricing pressures."

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This report uses case studies to analyse the different 5G mobile service strategies adopted by operators. The report discusses the pricing, content/service propositions and go-to-market approaches used by various operators. It also provides an assessment of the impact of 5G on operator KPIs.

This report answers the following questions.

  • What are the early results of mobile 5G launches?
  • What impact have 5G services had on operator KPIs?
  • What are the different go-to-market approaches adopted by mobile operators for 5G?
  • What are the pros and cons of various pricing approaches such as volume-based pricing, speed tiering and service-based pricing?
  • What types of content and value-added services can be bundled into 5G tariffs?
  • What types of 5G smartphones are available and at what prices?

The following companies are included as case studies.

  • Deutsche Telekom (Germany)
  • Elisa (Finland)
  • NTT DOCOMO (Japan)
  • O2 (UK)
  • PCCW (Hong Kong)
  • SK Telecom (South Korea)
  • T-Mobile (USA)
  • Taiwan Mobile (Taiwan)
  • TIM (Italy)

USD4999

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