5G mobile services: case studies and analysis

This report uses case studies to analyse the different 5G mobile service strategies adopted by operators. The report discusses the pricing, content/service propositions and go-to-market approaches used by various operators. It also provides an assessment of the impact of 5G on operator KPIs.

This report answers the following questions.

• What are the early results of mobile 5G launches?
• What impact have 5G services had on operator KPIs?
• What are the different go-to-market approaches adopted by mobile operators for 5G?
• What are the pros and cons of various pricing approaches such as volume-based pricing, speed tiering and service-based pricing?
• What types of content and value-added services can be bundled into 5G tariffs?
• What types of 5G smartphones are available and at what prices?

The following companies are included as case studies.

• Deutsche Telekom (Germany)
• Elisa (Finland)
• NTT DOCOMO (Japan)
• O2 (UK)
• PCCW (Hong Kong)
• SK Telecom (South Korea)
• T-Mobile (USA)
• Taiwan Mobile (Taiwan)
• TIM (Italy)