Australia: consumer survey
24 October 2025 | Research and Insights
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services
"Many users in Australia have data plans that exceed their needs; operators should consider new pricing strategies to boost data usage and encourage upgrades to higher-value plans."
This report provides key findings from consumer survey data from Australia and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services. The survey was conducted in association with Dynata in July 2025.
The survey group was chosen to be representative of the mobile-internet-using population in Australia. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Australia
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Australia
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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