Communication platforms: consumer survey

This report focuses on aspects of Analysys Mason’s consumer survey that relate to the behaviour and preferences of consumers worldwide in their use of communication platforms.

Topics analysed in this report

• Trends in the penetration of selected communication services in multiple regions and countries, from 2019 to 2024
• The top-four most-popular communication platforms in 18 countries in 2024
• App penetration, split by age group
• Penetration of premium communication platforms such as Snapchat Plus and Telegram Premium

Survey data coverage

The survey was conducted in association with Dynata in July 2024. The survey groups were chosen to be representative of the mobile-internet-using population. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country.

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Malaysia
• Middle East and North Africa (MENA): Saudi Arabia and the UAE
• Sub-Saharan Africa: South Africa

Company coverage

• Ayoba
• BiP
• Careem
• Discord
• FaceTime
• Facebook Messenger
• Google Messages
• iMessage
• LINE
• Skype
• Snapchat
• Telegram
• Viber
• WeChat
• WhatsApp
• Zoom