Consumer IoT: case studies and analysis 2023

10 May 2023 | Research

Ibraheem Kasujee | Jiachen Zhang

Case studies report | PPTX and PDF (21 slides) | IoT Services

"Operators have struggled to establish themselves in the consumer IoT market and have narrowed their focus to specific segments."


This report assesses the consumer IoT propositions of seven operators. It is a follow-up to a similar report published in 2019 and evaluates how the propositions have changed since then.

Key questions answered in this report

  • How are operators addressing the consumer IoT opportunity?
  • How have operators’ consumer IoT propositions changed since 2019, and which segments are they focused on?
  • What are the strengths and weaknesses of some of these early approaches? 

Operators included as case studies

  • AT&T
  • Deutsche Telekom
  • Orange
  • Telefónica
  • Verizon
  • Vodafone


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Ibraheem Kasujee

Senior Analyst

Jiachen Zhang

Research Analyst