Consumer interest in satellite direct-to-device services: consumer survey

This report draws on our survey of 19 500 consumers worldwide to offer a detailed analysis of consumer interest in, and willingness to pay for, direct-to-device (D2D) services across various demographic segments in 19 countries. 

Over 90% of respondents to our survey are interested in at least one type of satellite D2D service. Mobile network operators (MNOs) should consider adopting D2D to boost customer retention, attract rivals’ users and create upselling opportunities. Additionally, MNOs need to tailor their offerings based on consumers’ interest and willingness to pay across different demographic groups. 

Questions answered in this report

• How interested are consumers in different types of D2D services and how willing are they to pay for them? 
• What demographic features (such as gender, age, income, rurality and handset generation) are most strongly associated with interest in D2D services?
• How does consumer interest vary by country? 
• What approaches have major MNOs in the USA adopted and what lessons can be learned by operators in other markets?