Data usage and its impact on customer satisfaction in the Middle East: consumer survey
"Operators should help customers to find the right plan for their data usage to try to reduce churn."
This report uses consumer survey data to analyse smartphone users’ data consumption in the Middle East and its impact on customer satisfaction.
Topics analysed
- Mobile data usage patterns and how they are affected by data pricing
- The role of bundling additional services in customer retention
- The extent to which respondents are willing to pay more for larger data allowances
Survey data coverage
The survey was conducted in association with On Device Research between July and August 2022. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 750 respondents per country and 3000 in the region.
Geographical coverage
- Kuwait
- Oman
- Saudi Arabia
- UAE
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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