Large business telecoms services buying behaviour: 1Q 2025 business survey

This report analyses the telecoms services buying behaviour of large businesses (250–999 employees). It is based on a survey conducted between December 2024 and January 2025 of 305 businesses in Germany, Singapore, the UK and the USA.

This report focuses on findings from the questions that we asked large businesses about their use of multiple suppliers, factors influencing supplier choice, as well as the importance of online channels and information compared to face-to-face engagement.

Topics analysed

• Businesses' overall satisfaction with telecoms suppliers
• Propensity to use consumer-grade products
• Use of multiple suppliers, including reasons for doing so
• Preferences to reduce the number of suppliers used
• Willingness to purchase more IT services from telecoms providers
• Key factors for supplier selection
• Key sources of information for supplier selection
• Preferences for use of online channels to buy and manage telecoms services

Questions answered in this report

• Is there an opportunity for operators to consolidate supply across multiple communications and IT services?
• Which are the most important factors to large businesses when selecting a supplier for communication services?
• Which sources of information do large businesses rely on when selecting a supplier?
• What are business preferences for online versus face-to-face channels for buying and managing their communications services?

Geographical coverage

• Germany
• Singapore
• UK
• USA